Nat Lynch

Founder of Cinch Media and with over 15 year’s experience across production, broadcast, and digital innovation, Natalie bridges traditional film and television with new age digital media.

Her mission is clear, to empower producers and storytellers to take control of their digital strategy, amplify their reach and future-proof their projects in an ever-evolving media landscape.

A former producer with Fremantle and the Seven Network with a Masters in Screen Business, Natalie stands at the forefront of the movement to make Australian content thrive on global platforms.

CINCH MEDIA:

The best marketing content is made on set.

Having a designated digital producer on your production is a necessity. Someone who is across the schedule, sits in the production meetings, has the relationship with cast and is there on the floor filming. The result isn’t just better content, it’s content that couldn’t exist any other way and a marketing strategy lives and dies on good content. The landscape had changed and a trailer, an EPK interview and a red carpet no longer converts audiences.

Your marketing assets need to speak to your audience and tap into the conventions of the apps they spend time on, think social first content and YouTube specific videos. You don’t need a trailer, you need a slate of content. This is not EPK it’s content that speak directly to your audience. Start with the end in mind. Build your audience from the source.

ON SET DIGITAL PRODUCER:

FEATURE: HOTEL HOTEL HOTEL HOTEL
A24: Hyper Object, Princess Pictures, Dir: Michael Shanks, Cast: Daniel Kaluuya, Wrapped May 2026

SERIES: SEPARATED AT BIRTH
ABC, Princess Pictures, Cast: Nazeem Hussain, Urzila Carlson, Wrapped May 2026

FEATURE: WILDERNESS
Wrapped: December 2025, Wilderness Films Pty Ltd, Cast: Yael Stone, Mirrah Foulkes

FEATURE: STAKE OUT
Wrapped: September 2025, Good and Done Productions, Princess Pictures, Cast: Danny Huston, Brenton Thwaites, Charlie Fraser